TIPS FOR RESELLERS

STAFF TRAINING

We have found that sales staff who have received training about Sootheze products are much better prepared to answer customer questions and make the sale. We suggest staff have knowledge of the following:

* general heat, cold and aroma therapy practices and benefits

* some of the herbs in Sootheze products and how they are used in aromatherapy

* knowledge that flaxseed holds heat and cold better than traditional ice and heat pads

* how to warm or cool Sootheze products

* ideas for how to use the products and an understanding that Sootheze items make excellent gifts for a variety of holidays and are also perfect for special personal occasions such as anniversaries, weddings, birthdays, and new mums.

MERCHANDISE DISPLAYS

Sootheze products are really fun to organize in displays. Each Toasty Bear & Friend has its own personality, and they can be placed in different poses to enhance their characters and catch a customer’s attention. In addition, they make your store smell nice and add classic and colorful decorating accents. Sootheze products sell best when customers can touch them and experience the heat, cold and aromatherapy for themselves.

Heat a Toasty Bear or other stuffed animal in the microwave at the beginning of a shift or place on a heating pad and place it by the register or where customers will have easy access.

Encourage staff to use the products while going about their daily activities. Customers are sure to ask questions and the employees will enjoy the therapeutic features.

Sootheze product group displays are great and you can mix the different animals for a colorful arrangement. Many retailers have spread the animals around the store in fun and whimsical poses -- on top of exercise balls, as bookshelf ends, in baskets and trunks, in pockets of jackets -- creating unique displays is half the fun.

Most importantly, allow customers to handle the products. One squeeze of a warm, cuddly bear or bunny and the customer won’t want to put it down.

MAKE PRODUCTS ACCESSIBLE

Don't lock Sootheze products behind glass cases. Heat them up and allow customers to hold the animals. Sales happen when people experience the heat, cold and aromatherapy qualities for themselves.

HIGHLIGHT THREE PRODUCTS IN ONE

Sootheze products are multifunctional. Demonstrating that they provide three gifts in one (heat therapy, cold therapy & aromatherapy) will multiply their value in the eyes of your customers.

In addition to ensuring that sales staff are informed about the heat, cold and aromatherapy benefits of Sootheze products, you may also want to provide them with a list of gift ideas and different ways customers have used the product. Informed sales staff are a key ingredient in success with Sootheze products.

VARY YOUR SELECTION

Have several different Sootheze products available to fit a variety of budgets and personalities. The Toasty Bears & Friends come in several sizes, fabrics, colors and prices. Some correspond with seasonal holidays and events or geographic locations. We invite you to take some time to look over our entire product line to select a diverse group of items that will fit the interests and budgets of all your customers.

EMPHASISE COLLECTABLES

Tap into the collectable nature of the Toasty Bears & Friends by displaying groups together and emphasizing their unique personalities.